Elbi is an innovative platform that revolutionises charitable giving by bringing together people, brands and charities to make philanthropy easy and rewarding.


Elbi makes it easy, fun and rewarding to discover and support charity causes. We feature a daily video from global charity partners to help you find a cause close to your heart. Love your favourite videos with a $1 donation - Apple Pay makes it secure and simple. Help raise awareness for causes by creating your own video and sharing it with your network.

Every donation earns a LoveCoin which can be spent on hand picked, exclusive products in the LoveShop. The story doesn’t end there, our charity partners will update you on how your donations have helped them achieve their goals via the Elbi Feedback Loop.

Elbi was founded by supermodel and philanthropist Natalia Vodianova and digital guru Timon Afinsky. As a social enterprise, we work with over fifty charities around the world to bring philanthropy to the mobile generation in a simple and innovative way.