Today Elbi has announced an exclusive partnership with the world’s most famous luxury department store, Harrods to raise money for the NSPCC (National Society for the Prevention of Cruelty of Children) as part of the Harrods ‘Fashion Retold’ series. The partnership is to celebrate their the pop-up store in Marylebone, London.

Together we are bringing ‘Elbi Drops’ for customers to purchase via the Elbi platform, with all proceeds going to the NSPCC.

Elbi Drops, which will include luxury products and experiences, will take place over a 3 week period and people will have the chance to donate and win incredible products.

Go to  and enter to win some truly unique products and experiences


Elbi’s collaboration with the Harrods pop-up is the latest commitment from the platform to drive charitable donations and raise awareness of vital causes.  Fashion Re-Told pop-up store first appeared in London last year and raised more than £110,000 for the NSPCC. It is London’s most luxurious charity pop-up retail experience located in a prime Marylebone location.

Following the announcement of the collaboration, Elbi Co-founder, philanthropist and global super-model Natalia Vodianova said “Children should never have to face cruelty no matter where they live in the world. I am delighted Elbi is working with Harrods and NSPCC on this project. We at Elbi strongly align with the Fashion retold story and happy to launch an ElbiDrop with a number of incredible items to raise funds via our platform.”