ElbiDrop now introduces "gamification" to philanthropy, applying game-design and competition to encourage donations. ElbiDrop lets you win "exclusive" items from iconic brands, from Louis Vuitton to Messika. The person who collects the most Elbi LoveCoins in 24 hours, wins!

Earn a Coin from every donation you make - on a charity video campaign, on other people’s “reactions”, and by creating “reaction” videos yourself to inspire others to donate.

The challenge in ElbiDrop is to browse the app to find new video campaigns and reactions to watch and support, and to make reaction videos of your own. A push message starts the 24 hour ElbiDrop. A Leaderboard ranks those with the most LoveCoins. When the stopwatch runs out, the person on top of the leaderboard will be able to purchase the item with their LoveCoins.

BALMAIN EXCLUSIVE - One of a kind, Bbox bag!😱

This Bbox bag is a total exclusive for Elbi. It is a unique and one of a kind item. It has never been produced and is only available to the public via this exclusive ElbiDrop. Balmain’s acclaimed Creative Director Olivier Rousteing has personally chosen to showcase this item on Elbi in the hope it generates as much money as possible in support for Red Nose Day USA 2018.

The French fashion house Balmain was founded in 1945 by Pierre Balmain, who propelled the brand to stardom with his decadent designs. Since Balmain’s death in 1982, a series of notable designers have each put their unique stamp on his lavish legacy. 

Taking the fashion world by storm with its sharp tailoring and curvy silhouettes, Parisian label Balmain is a sartorial staple for in-the-know style mavens. With Olivier Rousteing at the helm, the house’s men’s and womenswear collections shatter expectations season after season.

Dowload Elbi and over the next 24 hours the top donator will be rewarded with this money-can't-buy piece.

How to win ElbiDrop!

The challenge in ElbiDrop is to earn the most LoveCoins in 24hrs.

Here are three tips:

1. Donate to all 7 campaigns


2. Search for video reactions under campaigns and click the LoveButton


3. Create your own video reaction and share it with your friends on social media


The more LoveCoins you earn the higher up you will go on the leaderboard


Remember Elbi passes on 100% of donations.