ElbiDrop now introduces "gamification" to philanthropy, applying game-design and competition to encourage donations. ElbiDrop lets you win "exclusive" items from iconic brands, from Louis Vuitton to Messika. The person who collects the most Elbi LoveCoins in 24 hours, wins!

Earn a Coin from every donation you make - on a charity video campaign, on other people’s “reactions”, and by creating “reaction” videos yourself to inspire others to donate.

The challenge in ElbiDrop is to browse the app to find new video campaigns and reactions to watch and support, and to make reaction videos of your own. A push message starts the 24 hour ElbiDrop. A Leaderboard ranks those with the most LoveCoins. When the stopwatch runs out, the person on top of the leaderboard will be able to purchase the item with their LoveCoins.

ElbiDrop - win a bespoke Launer 'Natalia' Handbag

Natalia Launa bag.jpeg

Hands up - Who has ever wanted to feel like a Royal...🙋🙋‍♂️🙋‍♂️🙋? Well with this ElbiDrop now you can! We have teamed up with iconic British brand Launer who has been manufacturing handbags for Her Majesty Queen Elizabeth II since 1963.

Launer has been the brand of choice for many of the Royal Family and including the Queen herself who is rarely seen without a Launer handbag. All Launer products are in fact embossed with her Royal Warrant. 

Making such luxurious and highly sort after handbags isn’t the only thing that makes Launer so special. Historically, they have supported many worthy causes and this is deeply embedded within their brand DNA.🙌💜

As part of their commitment to philanthropy and in recognition of the work Natalia Vodianova does in this space, they decided to give Natalia the honour of designing and naming a new bag after her, The Launer “Natalia” edition. The naming of their handbags is something they have only ever done for a handful of other iconic women. 

This British brand exclusively produces its unique products, by hand, at its own factory in Walsall, England and as the Royal manufacturer. For the “Natalia” Handbag, Launer’s idea was to reinterpret the Elbi colour in a true “Royal purple”, inspired by the Imperial Crown👑.How to win ElbiDrop!

This “Natalia” Elbi edition is even more special too because Launer has exclusively created only two in this exact style in the world. One was gifted to Natalia herself from Launer and the other is being offered under this ElbiDrop. 

The ElbiDrop handbag is made in a deep purple patent leather with rich purple suede lining 💜. Inside the flap, as the bag is opened, you will find a small, beautiful detail in the form of the secret message, “LOVE” blocked in gold which Launer believes, highlights the ethos of Natalia’s activities in general, and Elbi’s in particular and represents your charitable donations if you are lucky enough to win one of the most exclusive and unique ElbiDrops yet.

 A normal bag like this would retail around $3000, but this is a bespoke Launer item (and only one of two in the world), therefore the value of it, is so much higher. 🇬🇧

A normal bag like this would retail around $3000, but this is a bespoke Launer item (and only one of two in the world), therefore the value of it, is so much higher. 🇬🇧

How to win ElbiDrop!

The challenge in ElbiDrop is to earn the most LoveCoins in 24hrs.

Here are three tips:

1. Donate to all 7 campaigns


2. Search for video reactions under campaigns and click the LoveButton


3. Create your own video reaction and share it with your friends on social media


The more LoveCoins you earn the higher up you will go on the leaderboard


Remember Elbi passes on 100% of donations.