ElbiDrop now introduces "gamification" to philanthropy, applying game-design and competition to encourage donations. ElbiDrop lets you win "exclusive" items from iconic brands, from Louis Vuitton to Messika. The person who collects the most Elbi LoveCoins in 24 hours, wins!

Earn a Coin from every donation you make - on a charity video campaign, on other people’s “reactions”, and by creating “reaction” videos yourself to inspire others to donate.

The challenge in ElbiDrop is to browse the app to find new video campaigns and reactions to watch and support, and to make reaction videos of your own. A push message starts the 24 hour ElbiDrop. A Leaderboard ranks those with the most LoveCoins. When the stopwatch runs out, the person on top of the leaderboard will be able to purchase the item with their LoveCoins.

Pierre Hardy & Liya Kebede’s lemlem ElbiDrop

Elbi has teamed up with supermodel Liya Kebede and her artisan-driven fashion label, lemlem to offer this special piece which is part of a limited edition capsule collection from two iconic brands - Pierre Hardy and lemlem 🙌.

The collaboration between the two designer friends weaves signature elements from both labels and transforms them into something entirely new and distinctly eye-catching in its burst of yellow 💛.

The limited edition Liya Fringe Clutch is adorned with classic lemlem stripes in a cotton fabric that is hand-woven by artisans in Ethiopia 🇪🇹, and combined with Pierre Hardy’s classic sensibility of form and artisanal flair.

The bag features suede trim and fringe, interior leather lining and a top zip 🔥.

Length: 30”

Height: 8”

How to win ElbiDrop!

The challenge in ElbiDrop is to earn the most LoveCoins in 24hrs.

Here are three tips:

1. Donate to all 7 campaigns


2. Search for video reactions under campaigns and click the LoveButton


3. Create your own video reaction and share it with your friends on social media


The more LoveCoins you earn the higher up you will go on the leaderboard


Remember Elbi passes on 100% of donations.