"Elbi uses the principles behind social sharing to promote microdonations to various causes."
— Martha C. White, The New York Times, 2016
"Natalia Vodianova explains how she has converted the time people spend adding “likes” to her social media posts into good deeds with her app, Elbi"
— Vanity Fair, May 2017
"Each “love” makes a $1 donation to the cause and generates a LoveCoin that you can spend in the Love Shop, a magical place where brands like David Yurman, Gabriela Hearst, Fendi and Berluti have donated the best of their products."
— Natalia Vodianova, FT Weekend Gift Guide, 2016
Natalia Vodianova Interviewed at TechCrunch Disrupt (video)
— TechCrunch Disrupt, 2016
Natalia Vodianova interviewed on Sky News (video)
— SkyNews, Jun 2017
"The idea is to use the 'love' button to donate money, however little; and to make available a way to give to charities, many involving women, such as one which tackles the stigma attached to periods in underdeveloped areas of India, where there is not even access to sanitary towels."
— Suzy Menkes, Vogue UK, Feb 2018 (Elbi mention)
Natalia Vodianova Interviewed on Good Day New York
— GoodDay New York, September 2017
"Natalia Vodianova’s app Elbi is making it even chicer to give back."
— Olivia Bahou, Instyle, Feb 2018
"Elbi—a riff on the acronym LB, for "love button." Vodianova wants to turn "likes" into fuel to help cure cancer, end world hunger, promote education—anything that will make the world a better, more loving place."
— Shay Maunz, Glamour, 2016
Since launch in January 2018, the Elbi app has been Apple's "App Of The Day" in 68 countries, including the USA, Canada, India, France, Spain, Australia
Natalia Vodianova interviewed by Tim Blanks (Video)
— Business of Fashion, Feb 2018
"The app provides points to spend in LoveShop, where great fashion houses make available designer items"