Red Nose Day USA, 2018
This May Elbi were proud partners of Red Nose Day USA. To mark this special partnership Elbi turned as many things as we could Red. We ran incredible fundraising campaigns in our app, made people smile and laugh with the wonderful Dilone and found out more about why our co-founder Natalia Vodianova cares so much about child poverty and Red Nose Day’s mission.
The results have been phenomenal. We reached over 5 million people with our message and raised an incredible $9,490 for children in the USA and around the world who are facing tough lives. Thanks to everyone who supported and we look forward to partnering with this great initiative again next year and make it bigger, brighter and even redder!
Red Nose ElbiDrops
In addition, during the Red Nose Day takeover on Elbi, the user who donated the most on a given Drop day won exclusive prizes, including:
- Red Supreme Rimowa Luggage
- Balmain Bbox Bag
- Signed Victoria Beckham Red Nose Day T-Shirt
- Rouge G by Guerlain - In a beautiful jewel case with 15 shades and 15 cases - LIVE NOW
- Christain Dior vinatge Saddle Bag
Did I make you smile challenge
Red Nose Day is all about making it fun to make a difference, and our challenge encouraged just that! We asked our users to post their funniest faces in the app and share with their friends. If they got a smile, we asked for a donation. Our simple one-touch donations via Elbi’s LoveButton, powered by Donate by Apple Pay, offered an easy and frictionless way for our users to show support for Red Nose Day 2018.
Dilone made us laugh
We challenged Dilone to make us smile and she didn't disappoint. Dilone travelled all the way to Kenya and filed herself fooling around the Samburu Warriors.
See Dilone's video here